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Navigating the Digital Marketing Maze Webinar Dec. 19 at Noon

Marketing with social media and email might seem to be a maze, but this session will help simplify the landscape. Where do you start? What do you really need to know?

  • Marketing fundamentals for social media

  • Which platforms to use

  • Human behavior for marketers

  • Content that works

Presenter: Susan Catalano

Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.

Presenter:  Robert Clark

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution.  Robert has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology.

JQLaCorte Presents Marketing & Social Media Strategies for Attorneys at the Connecticut Bar Association’s Legal Tech Conference

Program Overview

A good marketing strategy can help attorneys overcome the unique challenges they face when marketing their practices. Learn the fundamentals necessary to develop a marketing strategy for your firm, as well as specific steps you can implement now to establish and nurture your firm’s online presence.

You Will Learn
– Marketing and human behavior fundamentals for marketing online
– How to select the correct social media platform(s)
– Overcoming the content challenge

To learn more, click here.

Learn to Grow Your Business with LinkedIn Presentation | Oct. 5 @ 6pm Norwalk, CT

LinkedIn is the world’s largest social media platform for professionals, with over 500 million members.  It has matured into a powerful business-building platform for companies that target professionals. This workshop will help you learn how to find, be found, stay visible, and generate leads with this quality audience.

  • Learn the essential steps to a search-optimized LinkedIn presence for you, your staff, and your firm 
  • Learn to find and connect with your targets and referral sources with ease 
  • Learn how to stay “top of mind” with targets and referrals sources and generate leads

Thursday, October 5   |   6 – 8 pm – Norwalk, CT

Register Here for Free SCORE event.

Presenter: Susan Catalano 

Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan consults with companies and professional services firms on the innovative use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to clients and prospects, and promoting staff expertise. 

Presenter:  Robert Clark

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution.  Robert has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology. 

New LinkedIn Features Introduced

LinkedIn has introduced many new features this month…

Introducing LinkedIn Video – In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier.

Introducing Active Status on LinkedIn Messaging – See when your connections are available.

New Features to Get the Most From Posting on LinkedIn – Add multiple photos, save a draft before you publish, manage your comments, and share your posts everywhere on the web.

Search Your Connection’s Connections – LinkedIn has made it very easy to search your connection’s connections in the advanced search function.

JQLaCorte, LLC, a full-service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses.  Contact JQLaCorte to learn more LinkedIn programs for your company, LinkedIn page optimization, LinkedIn training, LinkedIn posting, and network growth services.
Phone – 203-221-0372, Email – susan@jqlacorte.com or Website – http://www.JQLaCorte.com.

Discover the Professional Traits of Your Website Visitors

Discover the professional traits of your website visitors with LinkedIn’s new feature Website Demographics. The world’s largest social network of professionals with over 500 million members recently launched Website Demographics. This new feature gives marketers in-depth data into the backgrounds, professions, and more of LinkedIn members that visit businesses’ sites.

The new tool allows you to let drill down into many professional dimensions, such as Company Name, Industry, Location, Job Function, Job Title, Job Seniority, etc. giving your brand a powerful way to tune your marketing, campaigns, and content based on the real professionals that visit your website.

Like to learn more about LinkedIn’s Website Demographics or any other LinkedIn feature, contact JQLaCorte, a full-service LinkedIn consulting firm providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses.

Call 203-221-0372 or email susan@JQLaCorte.com

 

Navigating the Social Media Marketing Maze – August 3 at 6:30 pm Fairfield, CT

Where do you start? What do you really need to know? Marketing with social media might seem to be a maze, but this session will help simplify the landscape.

  • Marketing fundamentals for social media 
  • Which social media platforms to use 
  • Human behavior for marketers 
  • Content that works

August 3 at 6:30 pm Fairfield Library, CT

Register Now 

Presenters:  Susan Catalano and Robert Clark

Susan is the Managing Partner of JQLaCorte, LLC., a full-service consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses and organizations. Prior to founding JQLaCorte, Susan owned a career-consulting firm, and had a corporate career as a human resources professional in the banking, finance, and healthcare industries.

Robert is Managing Principal of LucidPointe, LLC., a boutique online marketing firm providing email marketing and marketing automation programs for businesses and organizations.  Robert has over 30 years of experience advising SMB’s, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology. 

 

Build Your Business with Online Marketing Lead Gen Tactics with LinkedIn, Email & Facebook – June 27, Stamford, CT

Build Your Business with Online Marketing Lead Generation Tactics with LinkedIn, Email, and Facebook.

Join The Business Meetup for an evening of Networking and Learning

June 27 at 6 pm at Serendipity Labs, Stamford, CT

Register Here

Presenters:

Susan Catalano of JQLaCorte – Full service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs www.jqlacorte.com.

Robert Clark of LucidPointe – Online marketing firm specializing in Email Marketing, Marketing Automation, Employee Advocacy & Office 365 Cloud Technology www.LucidPointe.com.

Greg Ruais of Plan2Profit LLC – Digital marketing agency that helps high-end service businesses with one million in sales (or greater) generate more leads, grow revenue, and measure marketing ROI www.plan2profit.com.

Twitter – Making it Work for Your Business – April 6th at 6 pm at Norwalk Library, CT

This free SCORE Fairfield County workshop introduces Twitter as an essential business tool, covering the mechanics of working in the Twitter platform as well as offering strategies to make business tweets more effective.  We’ll cover some do’s and don’ts, enabling attendees to quickly get the most out of Twitter.

  • The Mechanics of Twitter 
  • How to Compose a Tweet 
  • How to Get Your Message Past the Limitations of Your Follower List 
  • What NOT to Do 
  • Tools to Automate Your Tweeting

REGISTER HERE

Presenters:

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

Social Media Channels​ for Business & 2017 Trends​

When:  Thursday, Feb. 2, 2017 from 6:00 PM to 8:00 PM EST

Where:  Greenwich Library, 101 West Putnam Avenue

This workshop will discuss online marketing for Business via Social Media and  Email. More detail and specifics on some of the social platforms, including LinkedIn as a business-building tool and Constant Contact’s new email system. Plus the top social trends for 2017.

  • How to choose a platform 
  • Tips for using each platform 
  • Using LinkedIn for business 
  • Constant Contact’s new email system 
  • Top social marketing trends for 2017

Register Now!

Presenters: Robert Clark and Susan LaCorte Catalano

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

 

Bite Sized Business Marketing: Grow Your Business with LinkedIn Nov. 17 @ 12 pm Milford, CT

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FREE lunch & learn series brought to you by The Milford Bank. Enjoy a bite to eat and learn about Online Marketing for Business. Space is limited. Please RSVP to guarantee a spot.

GROW YOUR BUSINESS WITH LINKEDIN – November 17th at Noon, Milford,  CT

LinkedIn is the world’s largest social media platform of professionals. It is a platform not just for job seekers but a powerful marketing tool and business building platform for business owners and companies trying to reach professionals. Participants of this session will learn the three critical steps to grow your business with the use of LinkedIn.

Register Here

ABOUT THE PRESENTER

Susan Catalano Linkedin Expert

JQLaCorte

Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the GNYHA, Financial Planning Association (FPA), Fairfield County Bar Association, WBDC, Chambers of Commerce, entrepreneurial groups, and franchisors.

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