Events

LinkedIn is a Robust Business Building Platform & Not Just for Job Seekers

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LinkedIn is world’s largest social media platform of professionals, with over 500 million members. LinkedIn started as a job seeking resource but has matured into an important marketing tool and a robust building platform.

Why?

  • Professionals and companies have been loading it with valuable data that can be easily searched upon, such as industries, business titles, seniority levels, job functions, company size, location, employers,
  • Professionals visit the site for research and discovery to advance their knowledge base to further their career or business,
  • 50% of the members are more likely to purchase from a company they have engaged with on LinkedIn,
  • It has the highest lead generation & conversation rates than other platforms, and
  • LinkedIn’s members are a quality audience:  more affluent, educated, and employed.

No surprise LinkedIn’s second highest revenue stream is their marketing solutions.

To gain more visibility and generate leads with professionals, follow these four steps to success:

1 – LinkedIn Pages – Look like you belong on the platform. Your page, your staff’s pages, and the company page must be professional and complete. They should be search-optimized so they are easily found in a search. Lastly, they should be client-centric highlighting the client benefits and the distinctive attributes of staff and company.

2 – Network Growth – Broaden your reach on the platform. LinkedIn makes it very easy to connect with other members so strategically connect with your clients, prospects, and referral sources.

3 – Network Engagement – Stay “top of mind” on the platform. Clients, prospects, and referral sources are going to forgot about you, your staff, and your company so post business-relevant content regularly.

4 – Employee Advocacy Program – Coordinate employee efforts and leverage the collective networks of participants to broaden the reach of the firm’s content and posts; all tied to measurable business objectives.

To learn how you, your staff, and/or your company can use the LinkedIn platform to build your business, contact JQLaCorte, a full-service LinkedIn consultancy, at 203-221-0372 or visit our website.

 

 

Online Marketing for Attorneys | Fairfield Bar Association, Stamford, CT | June 1 at Noon

Grow Your Legal Practice with Online Marketing

Topics Include:

Email Marketing

  • Types of content to send
  • How to segment your email lists
  • Importance of designing emails for the mobile environment
  • How to obtain the necessary permission to send emails

LinkedIn

  • LinkedIn, the undiscovered business building platform
  • Importance of search-optimized & client-centric LinkedIn pages
  • How to grow your network of targets and referral sources
  • Best practices to engage network

SEO/Google Ads

  • How to decipher the search results page
  • Basics of Google advertising
  • Importance of focusing on key words

Fairfield Bar Association, 970 Summer Street, Stamford, CT  |  June 1  |  12pm – 2pm

Register Here

 

Grow Your Business with LinkedIn | June 9 from 6 pm – 7:30 pm Stamford, CT

A FREE SCORE Small Business Workshop

LinkedIn is not just for Job Seekers, it is a robust business building platform.

  • The Three Steps to LinkedIn Success
  • How to build a search-optimized and client-centric profile
  • Best practices to grow and engage a network of clients, targets and referral sources

Register Here

Thursday, June 9, 2016

6:00 pm – 7:30 pm | check-in starts at 5:30 pm    

Ferguson Library

96 Broad Street, Stamford, CT 06901

Speakers:

 

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant ContactAuthorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.   

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.  Robert is also a Constant Contact Bootcamp Training Instructor. 

LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-CertifiedSolution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Grow Your Business in Today’s Complicated Digital Marketing Environment | May 10 Stamford, CT

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You know adding digital marketing is an important part of growing your business. But the question is how?

Join us for a panel discussion of industry experts where we will cut through the confusion surrounding the different digital platforms, discuss how traditional efforts like networking and PR fit in, and give you a roadmap to achieving digital marketing success.

Topics:

  • Overview of digital marketing
  • Email marketing – not even close to being dead
  • LinkedIn – the undiscovered business building platform
  • Importance of face to face networking
  • How PR complements all your marketing efforts
  • Simplifying the ever changing landscape of SEO, Google Search & Google Ads
  • Panelists will take your questions

When & Where – May 10 at WorkPoint, 290 Harbor Drive, Stamford, CT

Time – 7:15 am – 9:15 am

Register Today for Free Event

Moderator & Constant Contact Email Marketing Expert

Robert Clark, Managing Principal, LucidPointe

Panel Experts

  • LinkedIn
  • Susan Catalano, Managing Partner of JQLaCorte
  • Google SEO/SEM
  • John Blaze, Digital Media Consultant, Driven Local
  • PR & Social Reputation
  • Linda Kavanagh, Owner, MaxEX PR
  • The Power of Networking
  • Steve Spiro, Master Networker, Digital Integration Consultant, KOTA Solutions

Grow Your Business with Social Media & Email | Hands On Training | April 19, Stratford, CT

Practical, Hands-On Social Media Training (LinkedIn, Twitter, Facebook, Constant Contact Email) for your business – plus an overview of the Online Marketing principles you need to know to be successful. Bring your laptops so you can follow along in your accounts.

Expert instructors – this is a very popular training class, and there are a limited number of seats, so register right away!

Here’s how the morning will progress:

Online Marketing Strategy (30 minutes) – the high-level marketing concepts applied to the online marketing world, we will cover:

  • Segmentation
  • Customers and Influencers
  • Seasonality
  • Content Types and Sources
  • Content Calendar

Constant Contact Email Marketing (45 minutes) – working inside the Constant Contact platform, we will cover: 

  • Choosing the right template
  • Working with images
  • Loading Contacts
  • Segmenting Contacts with Lists and Tags
  • Formatting for Mobile
  • Best Practices and Expert Tips

If you need a Constant Contact account, sign up for a free trial at:http://conta.cc/Free60

Facebook for Business (25 minutes) – understand how to use Facebook with the most effect to market your business.  We will cover:

  • Creating a Business Page
  • Create a Post / Event
  • How and When to Boost a Post
  • Creating a Custom Audience
  • How to Get LIKES and Page Followers

Grow Your Business with LinkedIn (60 minutes) – LinkedIn is the essential business social platform for those who are seeking customers from corporate as well as anyone actively meeting and selling to new clients.  We will cover:

  • Profile and Company Pages
  • LinkedIn Navigation
  • Optimization, and the Importance of Being Found
  • How to Effectively Grow Your Network
  • Best Practices for Engagement

Twitter for Business (20 minutes) – stop scratching your head about this social media platform, we’ll show you why Twitter is so effective and how you can use if for your business.  We will cover:

  • Creating a Twitter Page
  • Anatomy of a Tweet
  • Hashtags
  • Promoted Tweets
  • How to Build Followers
  • Using Twitter for Research
  • Power of Twitter Lists

Hootsuite and Buffer (5 minutes)  – managing your social media need not be a daunting task, especially when you use Hootsuite and Buffer.  We’ll show you how these platforms work, and how you can utilize them to make your social media marketing programs a success!

 Who Should Attend?

This hands-on training session is intended for business professionals and business owners alike looking to understand social media and how to work in the different platforms.  Attendees should already have accounts in each platform, with setup information already entered into some of the sections.

Attendees should also bring their laptop or device so they can follow the lessons and make changes in their social media accounts.

Cost: $149 per person

Register Now!

About the Presenters    

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.   

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.  Robert is also a Constant Contact Bootcamp Training Instructor. 

LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-Certified Solution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

 

For more information about LucidPointe, please visit www.LucidPointe.com or contact Robert directly at 203-202-9406 or email to robc@lucidpointe.com

For more information about JQLaCorte, visit www.JQLaCorte.com or contact Susan directly at 203-221-0372 or email to susan@jqlacorte.com

Bay Ridge Academy provides online and in-person instruction and training from expert instructors and practitioners across a wide variety of topics important to the success of small business and non-profit organizations.  

For more infomation email info@bayridgecademy.com

 


Online Marketing Overview for Small Businesses: LinkedIn, Social Media & Email Marketing Seminar 4/5 @ Guilford Library

 

Great intro to online marketing – a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

Introduction to LinkedIn

Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.

Twitter for Business

A special, deeper dive into the use of Twitter for Business.

This session is Free. Register here.

Intro to LinkedIn, Social Media & Email Campaigns 1/20 @ 5:30 pm Free Webinar

Great intro to online marketing – a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

Introduction to LinkedIn

Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.

This session is Free.

About the Presenters 

   

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant ContactAuthorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.   

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.  Robert is also a Constant Contact Bootcamp Training Instructor. 

LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-CertifiedSolution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

 

For more information about LucidPointe, including a complete list of upcoming workshops and seminars, please visit www.LucidPointe.com

Contact Robert directly at 203-202-9406 or email to robc@lucidpointe.com

For more information about JQLaCorte, visit www.JQLaCorte.com or contact Susan directly at 203-571-8067 or email to susan@jqlacorte.com

 

Making Twitter Work for Your Small Business – Free Presentation 1/11 @ Wilton Library

A FREE Small Business Workshop

Co-Sponsored by the Wilton Library and Wilton Chamber of Commerce

Monday, January 11, 2016

6:00 pm – 8:00 pm | check-in starts at 5:30 pm

Wilton Library

137 Old Ridgefield Road, Wilton, CT 06897

This workshop will introduce Twitter as an essential business tool covering the mechanics of working in the Twitter platform as well as offering strategies to make business tweets more effective. We will cover some do’s and don’ts enabling you to quickly get the most our of Twitter. Topics that we will cover are:

  • The Mechanics of Twitter
  • How to Compose a Tweet
  • How to Get Your Message Past the Limitations of Your Follower List
  • What NOT to Do
  • Tools to Automate Your Tweeting

Our Speakers:

Robert Clark of LucidPointe and Susan Catalano of JQLaCorte are both principals of their respective companies and present to business and non-profit audiences on strategies and tactics for social media and online marketing platforms in-person throughout Southwestern CT and nationwide via regular monthly webinars.

Online Marketing Webinar – LinkedIn for Business, Social & Email Campaigns – 12/10

Introduction to LinkedIn

Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.

Introduction to Email Campaigns & Social Media

Great intro to online marketing – a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

This webinar session is free.                Click Here to Register

Hands-on LinkedIn Training – Grow Your Business – Bethany, CT – 12/8

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Bethany, CT (New Haven)  |  Dec. 8  |  9 am – 12 pm  OR  1:30 – 4:30 pm

LinkedIn is the most effective social media platform to gain visibility for your business and generate leads with business professionals. This fundamental workshop provides you with hands-on instruction and the techniques to navigate LinkedIn with ease, create a professional presence, optimize your profile, and learn the best practices to grow and engage your network of clients, prospects, and referral sources.

During this three-hour LinkedIn class, we’ll cover:
• LinkedIn page navigation
• Optimal settings to limit the “nuisance factor”
• How to optimize your profile – making it easier for you and your business to be found in a search
• Creating a professional LinkedIn presence by highlighting customer-centric benefits
• How to grow your network by targeting prospects and referrals sources
• How to engage your network by staying top of mind with commenting, sharing and posting prospect-relevant content

Who Should Attend?
This in-depth workshop is intended for business professionals and business owners alike looking to expand their business.  Attendees should already have a LinkedIn account, with information already entered into some of the sections.  Attendees should also bring their laptop or device so they can follow the lessons and make changes in to their LinkedIn profile.

$149

Enroll Here Morning Session | Enroll Here Afternoon Session

 

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