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Learn to Grow Your Business with LinkedIn Presentation | Oct. 5 @ 6pm Norwalk, CT

LinkedIn is the world’s largest social media platform for professionals, with over 500 million members.  It has matured into a powerful business-building platform for companies that target professionals. This workshop will help you learn how to find, be found, stay visible, and generate leads with this quality audience.

  • Learn the essential steps to a search-optimized LinkedIn presence for you, your staff, and your firm 
  • Learn to find and connect with your targets and referral sources with ease 
  • Learn how to stay “top of mind” with targets and referrals sources and generate leads

Thursday, October 5   |   6 – 8 pm – Norwalk, CT

Register Here for Free SCORE event.

Presenter: Susan Catalano 

Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan consults with companies and professional services firms on the innovative use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to clients and prospects, and promoting staff expertise. 

Presenter:  Robert Clark

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution.  Robert has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology. 

New LinkedIn Features Introduced

LinkedIn has introduced many new features this month…

Introducing LinkedIn Video – In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier.

Introducing Active Status on LinkedIn Messaging – See when your connections are available.

New Features to Get the Most From Posting on LinkedIn – Add multiple photos, save a draft before you publish, manage your comments, and share your posts everywhere on the web.

Search Your Connection’s Connections – LinkedIn has made it very easy to search your connection’s connections in the advanced search function.

JQLaCorte, LLC, a full-service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses.  Contact JQLaCorte to learn more LinkedIn programs for your company, LinkedIn page optimization, LinkedIn training, LinkedIn posting, and network growth services.
Phone – 203-221-0372, Email – susan@jqlacorte.com or Website – http://www.JQLaCorte.com.

Navigating the Social Media Marketing Maze – August 3 at 6:30 pm Fairfield, CT

Where do you start? What do you really need to know? Marketing with social media might seem to be a maze, but this session will help simplify the landscape.

  • Marketing fundamentals for social media 
  • Which social media platforms to use 
  • Human behavior for marketers 
  • Content that works

August 3 at 6:30 pm Fairfield Library, CT

Register Now 

Presenters:  Susan Catalano and Robert Clark

Susan is the Managing Partner of JQLaCorte, LLC., a full-service consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses and organizations. Prior to founding JQLaCorte, Susan owned a career-consulting firm, and had a corporate career as a human resources professional in the banking, finance, and healthcare industries.

Robert is Managing Principal of LucidPointe, LLC., a boutique online marketing firm providing email marketing and marketing automation programs for businesses and organizations.  Robert has over 30 years of experience advising SMB’s, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology. 

 

Build Your Business with Online Marketing Lead Gen Tactics with LinkedIn, Email & Facebook – June 27, Stamford, CT

Build Your Business with Online Marketing Lead Generation Tactics with LinkedIn, Email, and Facebook.

Join The Business Meetup for an evening of Networking and Learning

June 27 at 6 pm at Serendipity Labs, Stamford, CT

Register Here

Presenters:

Susan Catalano of JQLaCorte – Full service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs www.jqlacorte.com.

Robert Clark of LucidPointe – Online marketing firm specializing in Email Marketing, Marketing Automation, Employee Advocacy & Office 365 Cloud Technology www.LucidPointe.com.

Greg Ruais of Plan2Profit LLC – Digital marketing agency that helps high-end service businesses with one million in sales (or greater) generate more leads, grow revenue, and measure marketing ROI www.plan2profit.com.

Social Media Channels​ for Business & 2017 Trends​

When:  Thursday, Feb. 2, 2017 from 6:00 PM to 8:00 PM EST

Where:  Greenwich Library, 101 West Putnam Avenue

This workshop will discuss online marketing for Business via Social Media and  Email. More detail and specifics on some of the social platforms, including LinkedIn as a business-building tool and Constant Contact’s new email system. Plus the top social trends for 2017.

  • How to choose a platform 
  • Tips for using each platform 
  • Using LinkedIn for business 
  • Constant Contact’s new email system 
  • Top social marketing trends for 2017

Register Now!

Presenters: Robert Clark and Susan LaCorte Catalano

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

 

Bite Sized Business Marketing: Grow Your Business with LinkedIn Nov. 17 @ 12 pm Milford, CT

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FREE lunch & learn series brought to you by The Milford Bank. Enjoy a bite to eat and learn about Online Marketing for Business. Space is limited. Please RSVP to guarantee a spot.

GROW YOUR BUSINESS WITH LINKEDIN – November 17th at Noon, Milford,  CT

LinkedIn is the world’s largest social media platform of professionals. It is a platform not just for job seekers but a powerful marketing tool and business building platform for business owners and companies trying to reach professionals. Participants of this session will learn the three critical steps to grow your business with the use of LinkedIn.

Register Here

ABOUT THE PRESENTER

Susan Catalano Linkedin Expert

JQLaCorte

Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the GNYHA, Financial Planning Association (FPA), Fairfield County Bar Association, WBDC, Chambers of Commerce, entrepreneurial groups, and franchisors.

LinkedIn is a Robust Business Building Platform & Not Just for Job Seekers

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LinkedIn is world’s largest social media platform of professionals, with over 500 million members. LinkedIn started as a job seeking resource but has matured into an important marketing tool and a robust building platform.

Why?

  • Professionals and companies have been loading it with valuable data that can be easily searched upon, such as industries, business titles, seniority levels, job functions, company size, location, employers,
  • Professionals visit the site for research and discovery to advance their knowledge base to further their career or business,
  • 50% of the members are more likely to purchase from a company they have engaged with on LinkedIn,
  • It has the highest lead generation & conversation rates than other platforms, and
  • LinkedIn’s members are a quality audience:  more affluent, educated, and employed.

No surprise LinkedIn’s second highest revenue stream is their marketing solutions.

To gain more visibility and generate leads with professionals, follow these four steps to success:

1 – LinkedIn Pages – Look like you belong on the platform. Your page, your staff’s pages, and the company page must be professional and complete. They should be search-optimized so they are easily found in a search. Lastly, they should be client-centric highlighting the client benefits and the distinctive attributes of staff and company.

2 – Network Growth – Broaden your reach on the platform. LinkedIn makes it very easy to connect with other members so strategically connect with your clients, prospects, and referral sources.

3 – Network Engagement – Stay “top of mind” on the platform. Clients, prospects, and referral sources are going to forgot about you, your staff, and your company so post business-relevant content regularly.

4 – Employee Advocacy Program – Coordinate employee efforts and leverage the collective networks of participants to broaden the reach of the firm’s content and posts; all tied to measurable business objectives.

To learn how you, your staff, and/or your company can use the LinkedIn platform to build your business, contact JQLaCorte, a full-service LinkedIn consultancy, at 203-221-0372 or visit our website.

 

 

Online Marketing for Attorneys | Fairfield Bar Association, Stamford, CT | June 1 at Noon

Grow Your Legal Practice with Online Marketing

Topics Include:

Email Marketing

  • Types of content to send
  • How to segment your email lists
  • Importance of designing emails for the mobile environment
  • How to obtain the necessary permission to send emails

LinkedIn

  • LinkedIn, the undiscovered business building platform
  • Importance of search-optimized & client-centric LinkedIn pages
  • How to grow your network of targets and referral sources
  • Best practices to engage network

SEO/Google Ads

  • How to decipher the search results page
  • Basics of Google advertising
  • Importance of focusing on key words

Fairfield Bar Association, 970 Summer Street, Stamford, CT  |  June 1  |  12pm – 2pm

Register Here

 

Grow Your Business with LinkedIn | June 9 from 6 pm – 7:30 pm Stamford, CT

A FREE SCORE Small Business Workshop

LinkedIn is not just for Job Seekers, it is a robust business building platform.

  • The Three Steps to LinkedIn Success
  • How to build a search-optimized and client-centric profile
  • Best practices to grow and engage a network of clients, targets and referral sources

Register Here

Thursday, June 9, 2016

6:00 pm – 7:30 pm | check-in starts at 5:30 pm    

Ferguson Library

96 Broad Street, Stamford, CT 06901

Speakers:

 

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant ContactAuthorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.   

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.  Robert is also a Constant Contact Bootcamp Training Instructor. 

LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-CertifiedSolution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Grow Your Business in Today’s Complicated Digital Marketing Environment | May 10 Stamford, CT

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You know adding digital marketing is an important part of growing your business. But the question is how?

Join us for a panel discussion of industry experts where we will cut through the confusion surrounding the different digital platforms, discuss how traditional efforts like networking and PR fit in, and give you a roadmap to achieving digital marketing success.

Topics:

  • Overview of digital marketing
  • Email marketing – not even close to being dead
  • LinkedIn – the undiscovered business building platform
  • Importance of face to face networking
  • How PR complements all your marketing efforts
  • Simplifying the ever changing landscape of SEO, Google Search & Google Ads
  • Panelists will take your questions

When & Where – May 10 at WorkPoint, 290 Harbor Drive, Stamford, CT

Time – 7:15 am – 9:15 am

Register Today for Free Event

Moderator & Constant Contact Email Marketing Expert

Robert Clark, Managing Principal, LucidPointe

Panel Experts

  • LinkedIn
  • Susan Catalano, Managing Partner of JQLaCorte
  • Google SEO/SEM
  • John Blaze, Digital Media Consultant, Driven Local
  • PR & Social Reputation
  • Linda Kavanagh, Owner, MaxEX PR
  • The Power of Networking
  • Steve Spiro, Master Networker, Digital Integration Consultant, KOTA Solutions

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