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JQLaCorte Presents Marketing & Social Media Strategies for Attorneys at the Connecticut Bar Association’s Legal Tech Conference

Program Overview

A good marketing strategy can help attorneys overcome the unique challenges they face when marketing their practices. Learn the fundamentals necessary to develop a marketing strategy for your firm, as well as specific steps you can implement now to establish and nurture your firm’s online presence.

You Will Learn
– Marketing and human behavior fundamentals for marketing online
– How to select the correct social media platform(s)
– Overcoming the content challenge

To learn more, click here.

Navigating the Social Media Marketing Maze – August 3 at 6:30 pm Fairfield, CT

Where do you start? What do you really need to know? Marketing with social media might seem to be a maze, but this session will help simplify the landscape.

  • Marketing fundamentals for social media 
  • Which social media platforms to use 
  • Human behavior for marketers 
  • Content that works

August 3 at 6:30 pm Fairfield Library, CT

Register Now 

Presenters:  Susan Catalano and Robert Clark

Susan is the Managing Partner of JQLaCorte, LLC., a full-service consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses and organizations. Prior to founding JQLaCorte, Susan owned a career-consulting firm, and had a corporate career as a human resources professional in the banking, finance, and healthcare industries.

Robert is Managing Principal of LucidPointe, LLC., a boutique online marketing firm providing email marketing and marketing automation programs for businesses and organizations.  Robert has over 30 years of experience advising SMB’s, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology. 

 

LinkedIn is a Robust Business Building Platform & Not Just for Job Seekers

promote-expertise-of-staff-slide

LinkedIn is world’s largest social media platform of professionals, with over 500 million members. LinkedIn started as a job seeking resource but has matured into an important marketing tool and a robust building platform.

Why?

  • Professionals and companies have been loading it with valuable data that can be easily searched upon, such as industries, business titles, seniority levels, job functions, company size, location, employers,
  • Professionals visit the site for research and discovery to advance their knowledge base to further their career or business,
  • 50% of the members are more likely to purchase from a company they have engaged with on LinkedIn,
  • It has the highest lead generation & conversation rates than other platforms, and
  • LinkedIn’s members are a quality audience:  more affluent, educated, and employed.

No surprise LinkedIn’s second highest revenue stream is their marketing solutions.

To gain more visibility and generate leads with professionals, follow these four steps to success:

1 – LinkedIn Pages – Look like you belong on the platform. Your page, your staff’s pages, and the company page must be professional and complete. They should be search-optimized so they are easily found in a search. Lastly, they should be client-centric highlighting the client benefits and the distinctive attributes of staff and company.

2 – Network Growth – Broaden your reach on the platform. LinkedIn makes it very easy to connect with other members so strategically connect with your clients, prospects, and referral sources.

3 – Network Engagement – Stay “top of mind” on the platform. Clients, prospects, and referral sources are going to forgot about you, your staff, and your company so post business-relevant content regularly.

4 – Employee Advocacy Program – Coordinate employee efforts and leverage the collective networks of participants to broaden the reach of the firm’s content and posts; all tied to measurable business objectives.

To learn how you, your staff, and/or your company can use the LinkedIn platform to build your business, contact JQLaCorte, a full-service LinkedIn consultancy, at 203-221-0372 or visit our website.

 

 

Grow Your Business with LinkedIn | June 9 from 6 pm – 7:30 pm Stamford, CT

A FREE SCORE Small Business Workshop

LinkedIn is not just for Job Seekers, it is a robust business building platform.

  • The Three Steps to LinkedIn Success
  • How to build a search-optimized and client-centric profile
  • Best practices to grow and engage a network of clients, targets and referral sources

Register Here

Thursday, June 9, 2016

6:00 pm – 7:30 pm | check-in starts at 5:30 pm    

Ferguson Library

96 Broad Street, Stamford, CT 06901

Speakers:

 

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant ContactAuthorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.   

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.  Robert is also a Constant Contact Bootcamp Training Instructor. 

LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-CertifiedSolution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Online Marketing Overview for Small Businesses: LinkedIn, Social Media & Email Marketing Seminar 4/5 @ Guilford Library

 

Great intro to online marketing – a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

Introduction to LinkedIn

Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.

Twitter for Business

A special, deeper dive into the use of Twitter for Business.

This session is Free. Register here.

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