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Twitter – Making it Work for Your Business – April 6th at 6 pm at Norwalk Library, CT

This free SCORE Fairfield County workshop introduces Twitter as an essential business tool, covering the mechanics of working in the Twitter platform as well as offering strategies to make business tweets more effective.  We’ll cover some do’s and don’ts, enabling attendees to quickly get the most out of Twitter.

  • The Mechanics of Twitter 
  • How to Compose a Tweet 
  • How to Get Your Message Past the Limitations of Your Follower List 
  • What NOT to Do 
  • Tools to Automate Your Tweeting

REGISTER HERE

Presenters:

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

Grow Your Business with Social Media & Email | Hands On Training | April 19, Stratford, CT

Practical, Hands-On Social Media Training (LinkedIn, Twitter, Facebook, Constant Contact Email) for your business – plus an overview of the Online Marketing principles you need to know to be successful. Bring your laptops so you can follow along in your accounts.

Expert instructors – this is a very popular training class, and there are a limited number of seats, so register right away!

Here’s how the morning will progress:

Online Marketing Strategy (30 minutes) – the high-level marketing concepts applied to the online marketing world, we will cover:

  • Segmentation
  • Customers and Influencers
  • Seasonality
  • Content Types and Sources
  • Content Calendar

Constant Contact Email Marketing (45 minutes) – working inside the Constant Contact platform, we will cover: 

  • Choosing the right template
  • Working with images
  • Loading Contacts
  • Segmenting Contacts with Lists and Tags
  • Formatting for Mobile
  • Best Practices and Expert Tips

If you need a Constant Contact account, sign up for a free trial at:http://conta.cc/Free60

Facebook for Business (25 minutes) – understand how to use Facebook with the most effect to market your business.  We will cover:

  • Creating a Business Page
  • Create a Post / Event
  • How and When to Boost a Post
  • Creating a Custom Audience
  • How to Get LIKES and Page Followers

Grow Your Business with LinkedIn (60 minutes) – LinkedIn is the essential business social platform for those who are seeking customers from corporate as well as anyone actively meeting and selling to new clients.  We will cover:

  • Profile and Company Pages
  • LinkedIn Navigation
  • Optimization, and the Importance of Being Found
  • How to Effectively Grow Your Network
  • Best Practices for Engagement

Twitter for Business (20 minutes) – stop scratching your head about this social media platform, we’ll show you why Twitter is so effective and how you can use if for your business.  We will cover:

  • Creating a Twitter Page
  • Anatomy of a Tweet
  • Hashtags
  • Promoted Tweets
  • How to Build Followers
  • Using Twitter for Research
  • Power of Twitter Lists

Hootsuite and Buffer (5 minutes)  – managing your social media need not be a daunting task, especially when you use Hootsuite and Buffer.  We’ll show you how these platforms work, and how you can utilize them to make your social media marketing programs a success!

 Who Should Attend?

This hands-on training session is intended for business professionals and business owners alike looking to understand social media and how to work in the different platforms.  Attendees should already have accounts in each platform, with setup information already entered into some of the sections.

Attendees should also bring their laptop or device so they can follow the lessons and make changes in their social media accounts.

Cost: $149 per person

Register Now!

About the Presenters    

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.   

He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences.  Robert is also a Constant Contact Bootcamp Training Instructor. 

LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-Certified Solution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles. 

Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.  Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).

 

For more information about LucidPointe, please visit www.LucidPointe.com or contact Robert directly at 203-202-9406 or email to robc@lucidpointe.com

For more information about JQLaCorte, visit www.JQLaCorte.com or contact Susan directly at 203-221-0372 or email to susan@jqlacorte.com

Bay Ridge Academy provides online and in-person instruction and training from expert instructors and practitioners across a wide variety of topics important to the success of small business and non-profit organizations.  

For more infomation email info@bayridgecademy.com

 


Online Marketing Overview for Small Businesses: LinkedIn, Social Media & Email Marketing Seminar 4/5 @ Guilford Library

 

Great intro to online marketing – a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business.  Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.

Introduction to LinkedIn

Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.

Twitter for Business

A special, deeper dive into the use of Twitter for Business.

This session is Free. Register here.

Making Twitter Work for Your Small Business – Free Presentation 1/11 @ Wilton Library

A FREE Small Business Workshop

Co-Sponsored by the Wilton Library and Wilton Chamber of Commerce

Monday, January 11, 2016

6:00 pm – 8:00 pm | check-in starts at 5:30 pm

Wilton Library

137 Old Ridgefield Road, Wilton, CT 06897

This workshop will introduce Twitter as an essential business tool covering the mechanics of working in the Twitter platform as well as offering strategies to make business tweets more effective. We will cover some do’s and don’ts enabling you to quickly get the most our of Twitter. Topics that we will cover are:

  • The Mechanics of Twitter
  • How to Compose a Tweet
  • How to Get Your Message Past the Limitations of Your Follower List
  • What NOT to Do
  • Tools to Automate Your Tweeting

Our Speakers:

Robert Clark of LucidPointe and Susan Catalano of JQLaCorte are both principals of their respective companies and present to business and non-profit audiences on strategies and tactics for social media and online marketing platforms in-person throughout Southwestern CT and nationwide via regular monthly webinars.

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