Practical, Hands-On Social Media Training (LinkedIn, Twitter, Facebook, Constant Contact Email) for your business – plus an overview of the Online Marketing principles you need to know to be successful. Bring your laptops so you can follow along in your accounts.
Expert instructors – this is a very popular training class, and there are a limited number of seats, so register right away!
Here’s how the morning will progress:
Online Marketing Strategy (30 minutes) – the high-level marketing concepts applied to the online marketing world, we will cover:
- Customers and Influencers
- Content Types and Sources
- Content Calendar
Constant Contact Email Marketing (45 minutes) – working inside the Constant Contact platform, we will cover:
- Choosing the right template
- Working with images
- Loading Contacts
- Segmenting Contacts with Lists and Tags
- Formatting for Mobile
- Best Practices and Expert Tips
If you need a Constant Contact account, sign up for a free trial at:http://conta.cc/Free60
Facebook for Business (25 minutes) – understand how to use Facebook with the most effect to market your business. We will cover:
- Creating a Business Page
- Create a Post / Event
- How and When to Boost a Post
- Creating a Custom Audience
- How to Get LIKES and Page Followers
Grow Your Business with LinkedIn (60 minutes) – LinkedIn is the essential business social platform for those who are seeking customers from corporate as well as anyone actively meeting and selling to new clients. We will cover:
- Profile and Company Pages
- LinkedIn Navigation
- Optimization, and the Importance of Being Found
- How to Effectively Grow Your Network
- Best Practices for Engagement
Twitter for Business (20 minutes) – stop scratching your head about this social media platform, we’ll show you why Twitter is so effective and how you can use if for your business. We will cover:
- Creating a Twitter Page
- Anatomy of a Tweet
- Promoted Tweets
- How to Build Followers
- Using Twitter for Research
- Power of Twitter Lists
Hootsuite and Buffer (5 minutes) – managing your social media need not be a daunting task, especially when you use Hootsuite and Buffer. We’ll show you how these platforms work, and how you can utilize them to make your social media marketing programs a success!
Who Should Attend?
This hands-on training session is intended for business professionals and business owners alike looking to understand social media and how to work in the different platforms. Attendees should already have accounts in each platform, with setup information already entered into some of the sections.
Attendees should also bring their laptop or device so they can follow the lessons and make changes in their social media accounts.
Cost: $149 per person
About the Presenters
Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.
He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences. Robert is also a Constant Contact Bootcamp Training Instructor.
LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-Certified Solution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.
Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise. Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.
Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners. Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).
Bay Ridge Academy provides online and in-person instruction and training from expert instructors and practitioners across a wide variety of topics important to the success of small business and non-profit organizations.
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