Marketing with social media and email might seem to be a maze, but this session will help simplify the landscape. Where do you start? What do you really need to know?
Marketing fundamentals for social media
Which platforms to use
Human behavior for marketers
Content that works
Presenter: Susan Catalano
Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.
Presenter: Robert Clark
Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution. Robert has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology.