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3 Essential Steps to Master LinkedIn for Business

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Workshops & Training Sessions

LinkedIn has matured into a powerful marketing and business-building platform for companies. This session will reveal the power of LinkedIn as the business-related social media platform every B2B business needs to master.

You will learn:

  • The three essential steps to master LinkedIn for your business, for you, and your staff.
  • Lead Generation techniques for targets and referral sources.
  • How to stay “top of mind” with those who matter most  

Click here to register for this free workshop.

Directions to Facility –

LinkedIn Enhancing the Groups Experience on the Platform

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What's New With LinkedIn

LinkedIn will be enhancing the Groups experience on the platform…here are a couple highlights.

Discover and access Groups more easily. You’ll be able to access your Groups right from the homepage, and you’ll see the latest content from your Groups in notifications and the homepage feed.

Be a part of richer conversations. You’ll be able to post videos into your groups, @mention the members you want to weigh in, and keep the conversation going by replying to comments.

JQLaCorte, LLC, a full-service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses.  Contact JQLaCorte to learn more LinkedIn programs for your company, LinkedIn page optimization, LinkedIn training, LinkedIn posting, and network growth services.
Phone – 203-221-0372, Email – susan@jqlacorte.com or Website – http://www.JQLaCorte.com.

Navigating the Digital Marketing Maze Webinar Dec. 19 at Noon

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Workshops & Training Sessions

Marketing with social media and email might seem to be a maze, but this session will help simplify the landscape. Where do you start? What do you really need to know?

  • Marketing fundamentals for social media

  • Which platforms to use

  • Human behavior for marketers

  • Content that works

Presenter: Susan Catalano

Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners.

Presenter:  Robert Clark

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution.  Robert has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology.

JQLaCorte Presents Marketing & Social Media Strategies for Attorneys at the Connecticut Bar Association’s Legal Tech Conference

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Workshops & Training Sessions

Program Overview

A good marketing strategy can help attorneys overcome the unique challenges they face when marketing their practices. Learn the fundamentals necessary to develop a marketing strategy for your firm, as well as specific steps you can implement now to establish and nurture your firm’s online presence.

You Will Learn
– Marketing and human behavior fundamentals for marketing online
– How to select the correct social media platform(s)
– Overcoming the content challenge

To learn more, click here.

Learn to Grow Your Business with LinkedIn Presentation | Oct. 5 @ 6pm Norwalk, CT

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Workshops & Training Sessions

LinkedIn is the world’s largest social media platform for professionals, with over 500 million members.  It has matured into a powerful business-building platform for companies that target professionals. This workshop will help you learn how to find, be found, stay visible, and generate leads with this quality audience.

  • Learn the essential steps to a search-optimized LinkedIn presence for you, your staff, and your firm 
  • Learn to find and connect with your targets and referral sources with ease 
  • Learn how to stay “top of mind” with targets and referrals sources and generate leads

Thursday, October 5   |   6 – 8 pm – Norwalk, CT

Register Here for Free SCORE event.

Presenter: Susan Catalano 

Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan consults with companies and professional services firms on the innovative use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to clients and prospects, and promoting staff expertise. 

Presenter:  Robert Clark

Robert Clark is Managing Principal of LucidPointe, a boutique digital agency specializing in online marketing, email marketing, marketing automation strategy and execution.  Robert has over 30 years of experience advising businesses from SMB to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology. 

New LinkedIn Features Introduced

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What's New With LinkedIn

LinkedIn has introduced many new features this month…

Introducing LinkedIn Video – In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier.

Introducing Active Status on LinkedIn Messaging – See when your connections are available.

New Features to Get the Most From Posting on LinkedIn – Add multiple photos, save a draft before you publish, manage your comments, and share your posts everywhere on the web.

Search Your Connection’s Connections – LinkedIn has made it very easy to search your connection’s connections in the advanced search function.

JQLaCorte, LLC, a full-service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses.  Contact JQLaCorte to learn more LinkedIn programs for your company, LinkedIn page optimization, LinkedIn training, LinkedIn posting, and network growth services.
Phone – 203-221-0372, Email – susan@jqlacorte.com or Website – http://www.JQLaCorte.com.

Discover the Professional Traits of Your Website Visitors

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What's New With LinkedIn

Discover the professional traits of your website visitors with LinkedIn’s new feature Website Demographics. The world’s largest social network of professionals with over 500 million members recently launched Website Demographics. This new feature gives marketers in-depth data into the backgrounds, professions, and more of LinkedIn members that visit businesses’ sites.

The new tool allows you to let drill down into many professional dimensions, such as Company Name, Industry, Location, Job Function, Job Title, Job Seniority, etc. giving your brand a powerful way to tune your marketing, campaigns, and content based on the real professionals that visit your website.

Like to learn more about LinkedIn’s Website Demographics or any other LinkedIn feature, contact JQLaCorte, a full-service LinkedIn consulting firm providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses.

Call 203-221-0372 or email susan@JQLaCorte.com

 

Navigating the Social Media Marketing Maze – August 3 at 6:30 pm Fairfield, CT

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Workshops & Training Sessions

Where do you start? What do you really need to know? Marketing with social media might seem to be a maze, but this session will help simplify the landscape.

  • Marketing fundamentals for social media 
  • Which social media platforms to use 
  • Human behavior for marketers 
  • Content that works

August 3 at 6:30 pm Fairfield Library, CT

Register Now 

Presenters:  Susan Catalano and Robert Clark

Susan is the Managing Partner of JQLaCorte, LLC., a full-service consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for businesses and organizations. Prior to founding JQLaCorte, Susan owned a career-consulting firm, and had a corporate career as a human resources professional in the banking, finance, and healthcare industries.

Robert is Managing Principal of LucidPointe, LLC., a boutique online marketing firm providing email marketing and marketing automation programs for businesses and organizations.  Robert has over 30 years of experience advising SMB’s, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology. 

 

Build Your Business with Online Marketing Lead Gen Tactics with LinkedIn, Email & Facebook – June 27, Stamford, CT

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Workshops & Training Sessions

Build Your Business with Online Marketing Lead Generation Tactics with LinkedIn, Email, and Facebook.

Join The Business Meetup for an evening of Networking and Learning

June 27 at 6 pm at Serendipity Labs, Stamford, CT

Register Here

Presenters:

Susan Catalano of JQLaCorte – Full service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs www.jqlacorte.com.

Robert Clark of LucidPointe – Online marketing firm specializing in Email Marketing, Marketing Automation, Employee Advocacy & Office 365 Cloud Technology www.LucidPointe.com.

Greg Ruais of Plan2Profit LLC – Digital marketing agency that helps high-end service businesses with one million in sales (or greater) generate more leads, grow revenue, and measure marketing ROI www.plan2profit.com.

Twitter – Making it Work for Your Business – April 6th at 6 pm at Norwalk Library, CT

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Workshops & Training Sessions

This free SCORE Fairfield County workshop introduces Twitter as an essential business tool, covering the mechanics of working in the Twitter platform as well as offering strategies to make business tweets more effective.  We’ll cover some do’s and don’ts, enabling attendees to quickly get the most out of Twitter.

  • The Mechanics of Twitter 
  • How to Compose a Tweet 
  • How to Get Your Message Past the Limitations of Your Follower List 
  • What NOT to Do 
  • Tools to Automate Your Tweeting

REGISTER HERE

Presenters:

Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.

Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise.  Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.

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Susan Catalano

203-571-8067

Susan@JQLaCorte.com

Fairfield, CT

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