Awaken Your Marketing 

First signs of spring. Fresh leaves growing from the tree.

Here we are, on the cusp of Spring. Winter is slowly releasing its icy grip, and the season of warmth and renewal is upon us. Tender green shoots and delicate flowers issue forth from the warming soil as nature awakens. The timing is undeniable, and the metaphors are clear – it’s time to reawaken your marketing, too. 

While all that Spring stuff happens on its own, that is not going to be the case with your marketing – you will have to exert some effort. This article will help you jumpstart the process to reawaken and reorient your marketing. 

Step 1 – Your Brand 

This is really going back to basics to make sure your brand still reflects who you are and what you believe. Brand is what your company stands for and how you do business – how you interact with customers and create the value proposition that solves their problems. Your brand is based in reality, but it is also aspirational. 

Brand should not be static. Think of all the things that have changed in the marketplace, in society, and with you personally since your brand was established. Chances are that a tweak is in order and there’s no better time to undertake this review than Spring.  

Step 2 – Your Goals 

As you were going through your brand, particularly what’s different about the environment that the company is operating in, it would be expected that some goal misalignment might present itself. Perhaps some of the targets that were set for the business need to change or the priorities are different. Competitors may have made some strategic or tactical changes that can present opportunity (or risk) for your firm.   

It’s a natural opportunity to re-think your goals and make sure your team is headed in the right direction. 

Step 3 – Your Performance 

How are you doing?  Simple enough question. Depending on your current planning cycle, it may be time already to validate current plan performance against expectations. Make sure you are tracking the stats and keeping score. Reset the calculations, update expectations, and take a fresh look at incremental performance. Make sure you have the right team in place, and they have all the tools and skills they need to succeed. 

Some businesses (not you, of course) have a “perpetual” (never) planning cycle. Just like an MLB manager, Spring can be the reminder that it’s time to take a step back and assess how you are going to get where you want to be. 

Step 4 – Your Technology  

Specifically, your marketing technology.  Sales & marketing automation and CRM systems continue to improve, offering more features that can really make a difference to the business. These systems help a business manage all the analytics around the sales & marketing efforts and support the go-to-market approach that works best for your business. Leveraging the efficiencies of these technologies means your sales teams spend more time selling and closing, lowering the net cost of acquisition.  

Part of the technology equation is refining your digital marketing strategy. Get the help of some experts to guide you through the digital landscape – it’s easy to waste your budget. This is one area where being close isn’t good enough.  

There you go – four very good steps to reawaken your marketing this Spring. If you are not sure where to start, our CMO services might be just what you need. We do strategy, we do tactics, we do execution. And we do Spring. We can help you do Spring, too.  

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