Do You Need a CMO?

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When we talk with clients about our fractional Chief Marketing Officer (CMO) services, it is often something they ask to learn more about. They tend to see their marketing as a discreet series of campaigns, managed by them, that either brings in leads or it doesn’t. For a business owner whose expertise rightfully lies in the firm’s core business, expanding their de facto CMO role is not the best use of their time and resources. That’s where we come in, with a fractional (non-FTE) CMO program.

Here are some of the reasons our clients use us as a fractional CMO:

Getting to the Bottom (Line)

Business owners are acutely aware of the firm’s bottom line, and so are we. While lead flow is key, so is a data-driven approach to measuring revenue, cost of acquisition, cost of retention, and sales channel efficiency. A CMO has a broader view into the overall effectiveness of the marketing and the health of the firm.

Telling the Right Story to the Right People

We take the time to do a deep dive on your firm, often uncovering avenues that haven’t been fully explored. This is more than simple messaging and targeting, this is about making sure your brand really reflects who you are, what you stand for, and understanding who is going to be attracted to working with you.

We’ve Been Around

Understanding our client’s industry is paramount, but having broader marketing experience across different industries brings a wealth of insight and fresh perspective to the firm’s marketing efforts.

Knowing Who to Call

CMOs are strategic and confident enough to speak directly at the C level when it comes to guiding the firm’s marketing path. Our tactical expertise is in digital marketing, with strong doses of sales and sales management in the mix, and we provide execution in the areas where we have that expertise. When it comes to a specialty (particularly in a dynamic area of marketing), we know who the experts are, and we can get them on the team. 

Balancing the Scale

Large corporations hire full time CMOs, but smaller firms need a more flexible option. That’s why we structure our on-going CMO retainers based on a number of hours rather than a flat fee.  This allows our clients to scale up the CMO services as the business grows, helping to keep marketing costs and revenue in balance.

Hiring a Chief Marketing Officer can be a game-changer for your business, but it’s a big decision that requires careful consideration. However, if you’re looking to take your marketing efforts to the next level and achieve significant business results, bringing a qualified and experienced CMO on board can be a wise investment.

If you have any questions about whether a CMO is right for you, contact us – or 203-571-8067.

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