Boost Your Reach to Your Targeted Audience on LinkedIn
We all know that LinkedIn is a tremendous resource for networking and selling to professionals. While most people use LinkedIn very successfully on an individual basis, imagine what could happen if employees are empowered to share company posts and messaging to their networks on LinkedIn increasing the company’s reach exponentially across the platform.
That’s what we do with an Employee Advocacy Program – create a customized program for you that gets your employees working together on LinkedIn.
Benefits to Employee Advocacy Programs –
- Increase Awareness, Brand Reach, and Authenticity – The messages shared by employees are more credible and receive 2-3 times higher engagement,
- Generate More Leads and Sell More – The sales staff that share content are 45% more likely to exceed sales quota, and
- Attract and Retain Top Talent – Companies are 58% more likely to attract top talent and 20% more likely to retain them.
Employee efforts should be consistent, coordinated and tied to measurable business objectives. We develop customized, easy to administer, end-to-end programs that leverage the unique features of LinkedIn. The programs include: Aligned strategic direction, Program design and operational processes, Management and feedback mechanisms, and Tools, deployment, and training.
Who can use an Employee Advocacy Program?
Anyone ‘selling’ to professionals, that’s who. And keep in mind that LinkedIn is the only social media channel that enables you to reach professionals. And we’ll show you how.
Intrigued? We thought so.
To learn more about an Employee Advocacy Program for your company or firm, give us a call at 203-221-0372 or Contact Us.
Rob Braverman, NYC Law Firm
Bob Woodard, Consumer Brand Strategy
Peter Engstrom, Manufacturing Industry
Susan and her team provided us with a strategically-focused marketing program aimed at building awareness of our firm, and establishing our credibility as an experienced, responsible supplier among professionals within our industry. After first developing an understanding of our business and objectives, she and her associates provided us with on-site training on navigating the linked-in domain, created relevant linked-in profiles for our company and key personnel, and developed a program of regular, scheduled “posts” within which we share technical information, design alternatives, new developments, and other non-sales information of value/interest to our market. The initial analytics support the effectiveness of program, and provide a basis for fine-tuning it as we go forward. We are so pleased with her commitment and contributions to our marketing effort.
Susan Carnes, Consulting Industry
Director, Corporate Communications
The JQLaCorte team designed and implemented a LinkedIn Employee Advocacy program as part of our strategic marketing outreach campaign. JQLaCorte developed a unique plan and tools to help us implement a content-rich, ongoing campaign. They worked seamlessly with our staff of Ph.D.-level HR consultants and have helped us increase our website traffic as well as our visibility as experts in the field of industrial-organizational psychology.