This free SCORE Fairfield County workshop introduces Twitter as an essential business tool, covering the mechanics of working in the Twitter platform as well as offering strategies to make business tweets more effective. We’ll cover some do’s and don’ts, enabling attendees to quickly get the most out of Twitter.
Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant Contact Authorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.
Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measurable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise. Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.
FREE lunch & learn series brought to you by The Milford Bank. Enjoy a bite to eat and learn about Online Marketing for Business. Space is limited. Please RSVP to guarantee a spot.
GROW YOUR BUSINESS WITH LINKEDIN – November 17th at Noon, Milford, CT
LinkedIn is the world’s largest social media platform of professionals. It is a platform not just for job seekers but a powerful marketing tool and business building platform for business owners and companies trying to reach professionals. Participants of this session will learn the three critical steps to grow your business with the use of LinkedIn.
ABOUT THE PRESENTER
Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise. Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners. Susan regularly presents to national, corporate and business audiences, including the GNYHA, Financial Planning Association (FPA), Fairfield County Bar Association, WBDC, Chambers of Commerce, entrepreneurial groups, and franchisors.
You know adding digital marketing is an important part of growing your business. But the question is how?
Join us for a panel discussion of industry experts where we will cut through the confusion surrounding the different digital platforms, discuss how traditional efforts like networking and PR fit in, and give you a roadmap to achieving digital marketing success.
- Overview of digital marketing
- Email marketing – not even close to being dead
- LinkedIn – the undiscovered business building platform
- Importance of face to face networking
- How PR complements all your marketing efforts
- Simplifying the ever changing landscape of SEO, Google Search & Google Ads
- Panelists will take your questions
When & Where – May 10 at WorkPoint, 290 Harbor Drive, Stamford, CT
Time – 7:15 am – 9:15 am
Moderator & Constant Contact Email Marketing Expert
Robert Clark, Managing Principal, LucidPointe
- Susan Catalano, Managing Partner of JQLaCorte
- Google SEO/SEM
- John Blaze, Digital Media Consultant, Driven Local
- PR & Social Reputation
- Linda Kavanagh, Owner, MaxEX PR
- The Power of Networking
- Steve Spiro, Master Networker, Digital Integration Consultant, KOTA Solutions
Great intro to online marketing – a strategic framework that helps beginners and experienced practitioners alike, plus Constant Contact email marketing lessons, including getting opened & subject lines, creating content, and how to schedule best for your business. Workshop will introduce strategies for using email campaigns in conjunction with social media for maximum effectiveness.
Introduction to LinkedIn
Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the key words, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.
Twitter for Business
A special, deeper dive into the use of Twitter for Business.
This session is Free. Register here.